OPTION #1: CHIPOTLE MEXICAN GRILL: A SUSTAINABILITY CHAMPION GOING GLOBAL WITH CHINA
Read the following case study:
DeMicco, F., Parsa, H. G., Gao, J., Narapareddy, V. (2020, January 15). Chipotle Mexican Grill: A sustainability champion going global with ChinaLinks to an external site.. In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781529717617
Chipotle Mexican Grill has been a very successful Mexican fast-food restaurant in the United States with sales of $5.59 billion USD in 2019. It has consistently executed what it calls its Food with Integrity strategy, which is based on sustainable sourcing of quality food supplies locally. The Food with Integrity approach has been combined with its operational strategy to generate a competitive advantage based on fresh ingredients, local sourcing, healthy cooking practices, and ease of ordering. Now, the company is considering expanding globally into China, where local conditions vary widely and are a stark contrast to those found in the United States.
After you have read through the case, respond to each of the following items:
Describe the strategies that have enabled Chipotle to be successful in the United States.
Based on the case data and your research, conduct and summarize a brief SWOT analysis of Chipotle.
Given the results of your analysis, assess Chipotle’s proposed expansion into China. Explain why you think this is or is not the right expansion strategy for the company at this time. Would the company be able to replicate its success in the United States when expanding into China? Why or why not?
If the Chipotle Board of Directors approved the China expansion and the company moved ahead, what strategy recommendations do you have for the managers?
SUBMISSION REQUIREMENTSReview the grading rubric for more information on expectations and how you will be graded.
Your paper should meet the following requirements:Be 4-6 pages in length, not including the required cover and references pages. Include a title page, section headers, introduction, conclusion, and references page.
Be formatted according to APA style. The CSU Global Writing Center offers resources on how to format your assignmentLinks to an external site. and cite sourcesLinks to an external site. in APA style.
Support all of your assertions with credible peer-reviewed academic or professional sources. Use terms, evidence, and concepts from the class text and class readings, including professional business language.
Include a minimum of three credible academic or professional references in addition to the textbook and the case study. The CSU Global Library is a good place to find resources.
BUSINESS MANAGEMENT ADMINISTRATION LIBRARY GUIDEA library guideLinks to an external site. is a great resource in this course. The guide provides a variety of pre-selected databases within the library that are designed to support this specific course. Be sure to use this guide throughout the course to support your assignment and discussion board research efforts.
OPTION #2: NAMASTÉ SOLAR’S APPROACH TO CORPORATE SUSTAINABILITY: IS IT SUSTAINABLE?
Read the following case study.
Lokanan, M. E. (2020, January 15). Namasté Solar’s approach to corporate sustainability: Is it sustainable?Links to an external site. In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781529716344
Namasté Solar was founded in 2005 as an energy firm to install solar panels for residential and commercial customers. The company has distinguished itself from its inception by implementing an innovative strategy of responsible business management that includes strategic elements such as employee-ownership, stakeholder-based value generation, maintaining a high quality of life for employees, and creating high quality customer experiences. The company culture is based on an overall commitment to ethical business practices that include democratic decision making and extreme transparency.
After you have read through the case, respond to each of the following items:
Summarize the elements of Namasté Solar’s business culture. How does the company go beyond traditional management practices to create a culture based on ethical principles? How do these principles affect its strategy implementation?
Based on the case data and your research, conduct and summarize a brief SWOT analysis of Namasté Solar.
How are Namasté Solar’s culture and strategy aligned? Does this alignment yield a competitive advantage in an industry with high levels of competition?
Assess the strategic challenges and recommendations in the case. Which recommendation would you choose based on your SWOT analysis? Would you recommend a different possible direction to ensure that the firm maintains its viability?
SUBMISSION REQUIREMENTSReview the grading rubric for more information on expectations and how you will be graded.
Your paper should meet the following requirements:Be 4-6 pages in length, not including the required cover and references pages. Include a title page, section headers, introduction, conclusion, and references page.
Be formatted according to APA style. The CSU Global Writing Center offers resources on how to format your assignmentLinks to an external site. and cite sourcesLinks to an external site. in APA style.
Support all of your assertions with credible peer-reviewed academic or professional sources. Use terms, evidence, and concepts from the class text and class readings, including professional business language.
Include a minimum of three credible academic or professional references in addition to the textbook and the case study. The CSU Global Library is a good place to find resources.
BUSINESS MANAGEMENT ADMINISTRATION LIBRARY GUIDEA library guideLinks to an external site. is a great resource in this course. The guide provides a variety of pre-selected databases within the library that are designed to support this specific course. Be sure to use this guide throughout the course to support your assignment and discussion board research efforts.